Thursday, October 21, 2010
'Water for Elephants' recognized for responsible environmental filmmaking
The Environmental Media Association awarded Fox Filmed Entertainment 12 EMA Green Seals at its 20th Annual Environmental Media Awards on October 16. The EMA Green Seal is given to films and television shows that promote sustainable production methods and highlights those in the entertainment industry that have made strides in incorporating such practices.
The Fox films that earned recognition for their commitment to environmentally responsible filmmaking are Love & Other Drugs, Water for Elephants, 127 Hours, Black Swan, The Big Year, Knight and Day, Marmaduke, Diary of a Wimpy Kid, The Descendants, Just Wright, Cedar Rapids, and Win Win.
Fox’s environmental efforts on its productions are part of a broader commitment by parent company News Corporation to reduce its impact on climate change and the environment. Productions follow Fox’s Green Guide guidelines to go “green” by reducing the use of energy and fuel; diverting as much waste as possible from landfills through reuse, recycling and donation; and tracking all carbon emissions. Fox expects to achieve net zero carbon emissions from its operations by the end of 2010, part of News Corp.'s company-wide carbon neutrality target.
On set, the studio enforced the use of energy-efficient lighting, curbed unnecessary waste and water consumption, banned disposable plastic water bottles, and dismantled sets for reuse or donation. Generators were equipped with biodiesel fuel or eliminated entirely by working with local energy providers to plug into the grid. Wherever possible, crews limited the use of private transportation by using public transportation or fuel-efficient vehicles.